Tips for Small to Medium Businesses: How to Attract the Media and Potential Customers Through Branding and PR

Business 14 Jun 2016
Tips for Small to Medium Businesses: How to Attract the Media and Potential Customers Through Branding and PR

In just about all kinds of industries, fierce competition exists and every day, everywhere, consumers are blasted with hundred of thousands of advertising campaigns and marketing messages from all sorts of businesses. Along with quality product and/or services, in today’s world, good image and publicity are everything.

Consumers typically choose brands that they trust in or are very familiar with, and to help them make the right decisions as to which products to buy, they often look to media journalists, bloggers, critics, and other product/service reviewers for information. However, for brands, earning positive media attention can be difficult.

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About the author

Mahmood Bashash

Mahmood Bashash holds an Electronics Engineering degree. He has worked as a computer programmer in one of leading software companies in Iran for 5 years.

His talent and leadership ability made him one of the top managers and team leaders in the company.

Mahmood then set up his own business, dedicated to Web development, Internet marketing and social media, and run the company for 4 years. His young team, and his passion for doing the right thing, cased his company to be ranked among the top 5 companies in Iran in the Web development industry.

He managed numerous clients, from small companies through to large enterprises.

Mahmood is the founder of eBiz International (F.Z.C), a small digital marketing firm established on 2005 in UAE and delivers web, social media and digital marketing services and consultancies to small and medium size businesses (SMB) in the region.

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